Pitillos history

The journey of Pitillos starts around 1981 in Arnedo, La Rioja , in the silk-screen printing industry of sports shoes until the late 80's, when the technology and the new manufacturing systems allow Pitillos to make the leap to the leather and the polyurethane sole.

At that time, all the production was aimed exclusively to women. Our main objectives were the functionality and also the comfort when choosing a design.

Sales grow and as the trends evolve quickly the company decides to expand its footwear lines.

In 1994 Pitillos creates the marca Blanco & Negro with a more contemporary design line.

In 1999 the company moves to a new installation of 8000 m² , a new work environment that requires a heavy investment in machinery to renew its productive system. These reforms help to increase the human capital of the company trained and motivated, ready to offer the best product to customers.

One year later, in 2000, Pitillos Group creates a new brand, Silvia Hernández , with a more modern footwear for younger women.

Three years later, Pitillos decides to launch a footwear brand for men ; in 2003 Pitillos brings out Ricardo Hernández . This is a natural evolution of the traditional know-how and quality of Pitillos Group, now in the service of men.

Pitillos Group | Ctra. de Préjano, 35 26580 La Rioja (Arnedo) | Ph. +34 941 382 712

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