LATESTS NEWS

02 Mar LATESTS NEWS

THE SECRETS OF OUR CAMPAIGN:

THREE WOMEN WITH THE SAME SHOE

Coinciding with the new direction of the Pitillos firm and the summer of 2016, the BRUNCH MAGAZINE team has created a campaign without any generational barriers, where the three protagonists feed off each other to show that when it comes to wearing shoes, we all look for the same thing: design, variety and, above all, comfort.

For decades the Pitillos firm has been the leader in a type of footwear that combines perfection, comfort and design, and has wanted to show this through the photographic creativity of Constantin del Castillo (VOGUE, GQ…), portraying three friends, three family members… in short, three women with the same needs.

The stylist Patty Cereijo (Neo 2, Tenmag…) has created different looks where the shoes take centre stage. Three women, three generations with different ways of dressing and thinking, united by the same footwear, -highlighting therefore the versatility of the same shoe-. Three unapologetic beauties accentuated by the brushstrokes of Miguel Ángel Tragacete.

The protagonists of our images perfectly convey the spirit of the campaign: it is not for nothing that we have professionals with extensive experience and a long track record, such as the international model Tanya Drouginska, who has starred in campaigns for major firms such as Shu Uemura and The Kooples, Lara López (image of the watchmakers Mark Maddox, among others) and the actress Daniela Xandru, whose latest film was presented at the Sitges Film Festival.

They embody the three generations, the three women with particular universes, but who seek elegance without sacrificing comfort, based on a key premise: comfort is ageless.

The result is a series of cool, fun, colourful images far removed from the stale notion of “comfort shoes”.

Images which ultimately reflect that Pitillos shoes are original, desirable, seductive and elegant, with a secret in their interior… their comfort.

HIGHLIGHT

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